I had a recent event that was quite interesting, and an event that I had somewhat predicted just a week prior. Several weeks ago I was speaking to an industry group on the topic of Websites and Digital Marketing. During my presentation I highlighted the rise of voice search and how it might be a trend worth considering. Voice search on mobile phones and tablets, voice search on computers, and voice search on the new internet enabled virtual assistant devices (more on these in a later article). The image I used in the presentation is shown above. A couple quick stats I shared in my presentation is that web search activity on mobile devices is now greater than 50% of all web search activity (since 2016).
- The younger demographic of 18 to 34 uses their phone as their primary device
- 55% of Millennials use voice search at least once a day
- In the 35 to 50 demographic, 49% search the web on their phone at least occasionally