Search Engine Optimization (SEO)
Millions of searches are performed on the Internet every day, many looking for exactly what you are selling. We think of Google as the world’s busiest and largest source of customers for your business. Getting your website to the top of the search engines is known as search engine optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available. Netnotic Digital Marketing is a leader in the art and science of search engine optimization by emerging Internet entities, small businesses, and professional firms.
Benefits of Search Engine Optimization
Getting your website to the top of the search engines is not a short
term objective, it is a part of a long term plan to bring the most
valuable and most cost effective website traffic to your business. When
a user searches on Google, Bing, or other search engines, and then
chooses to visit your website with a click a link in the search results,
it is know as organic traffic. The value of organic
traffic is typically the highest of all traffic sources, especially
higher than traffic from advertising sources. Organic traffic tends to
show higher user engagement with your website, measured in lower bounce
rates, higher numbers of pages viewed, and higher time spent on site.
This higher level of engagement often leads to higher levels of
interaction, such as converting to a lead or making a purchase on an
ecommerce enabled site .
The Long term benefit of performing well in search results is that more of your traffic come to your site without pay per click rates. While SEO efforts may cost you time and resources, or payment to an expert such as Netnotic Marketing, the resulting traffic is then essentially free. It is traffic that you earn vs traffic that you buy. Also, unlike paid traffic, organic traffic does not stop when you turn off the ad spend.
In recent discussions with our customers, we have helped them understand why Search engine optimization is important and how it fits with their digital marketing strategy. In a non-technical terms how we explain the what and why of SEO is:
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