Search Engine Optimization for Hunting and Fishing Websites

SEO

Search Engine Optimization (SEO)

Millions of searches are performed on the Internet every day, many looking for exactly what you are selling. Your fishing or hunting website has the potential to be found more often and by the right type of clientele. We think of Google as the world’s busiest and largest source of hunters and anglers. Getting your website to the top of the search engines is known as Search Engine Optimization (SEO). SEO has proven to be one of the most cost-effective forms of marketing available. Netnotic Digital Marketing is a leader in the art and science of search engine optimization for fishing and hunting websites with over two decades of specialization in the outdoor industry.

One of the goals of SEO is to make it blindingly obvious to Google what your site content is about.

- NMI

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Benefits of Search Engine Optimization

Getting your website to the top of the search engines is not a short term objective, it is a part of a long term plan to bring the most valuable and most cost effective website traffic to your business. When a user searches on Google, Bing, or other search engines, and then chooses to visit your website with a click of your link in the search results, it is know as organic traffic. The value of organic traffic is typically the highest of all traffic sources, higher than traffic from advertising sources, and especially higher than traffic from social media. Organic traffic tends to show higher user engagement with your website, measured in lower bounce rates, higher numbers of pages viewed, and higher time spent on site. This higher level of engagement then leads to higher levels of interaction, such as converting to a lead or making a purchase on an ecommerce enabled site.

Here is a quick explanatory comparison of some traffic sources:

Organic traffic - these are people searching with intent. They have an information goal, or a task they want to complete, such as finding a "Saskatchewan whitetail outfitter" or booking a "northern Canada fly-in fishing trip".
Social Media traffic - these are people who are interested in a topic or activity similar to your website content, but may not be actively looking. They may stumble upon your website through visiting your social media pages, but are far less likely to interact or contact you. Great exposure and great awareness.
Paid Advertising traffic - these are people with intent as they will be shown ads that correspond with their search terms. Typically engagement rates of those who click through to your site are slightly lower that Organic traffic and interaction rates are also slightly lower. Effectively you are paying $'s to be found and considered.

The Long term benefit of performing well in search results is that more of your traffic come to your site without pay per click rates. While SEO efforts may cost you time and resources, or payment to an expert such as Netnotic Marketing, the resulting traffic is then essentially free. It is traffic that you earn vs traffic that you buy. Also, unlike paid traffic, organic traffic does not stop when you turn off the ad spend. A great one-two marketing combination is to run paid search ads to get qualified traffic now and work on your SEO to convert this paid traffic to free traffic as your rankings improve.

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In recent discussions with our customers, we have helped them understand why Search Engine Optimization is important and how it fits with their digital marketing strategy. In a non-technical terms how we explain the what and why of SEO is:

SEO is helping people find you, for what you want to be found for.

SEO answers the question, does anybody care?

Lastly, SEO is making it blindingly obvious to Google what your website is about.

See more in our blog post on Tell Me What is SEO.

Search engine optimization requires intense focus and a thorough, up-to-date understanding of how the search engine algorithms and robots operate. The staff at Netnotic Digital Marketing have worked in the search engine marketing craft for over two decades, in the outdoors industry, and in commercial industries. Our tactics continuously evolve to meet the needs of our clients. In the dynamic world of search engine optimization, our approach has consistently delivered results, which is why we are so optimistic about improving search marketing for our fishing lodges and hunting outfitter clients. We apply our proven Digital marketing strategy process so your website will achieve that same high level of success. In addition to search engine optimization, we provide other Internet marketing services including: search-friendly web design, pay-per-click (PPC) campaign management, link building programs, and targeted local search marketing.

Many web designers are good at creating graphically pleasing sites. A pure Internet marketing firm will also bring you results. Netnotic Digital Marketing has been bringing the internet to hunting and fishing businesses and has true success stories from real-world clients. We understand that top rankings are important for your business, but even more important is that those top search rankings are bringing in targeted traffic that converts to bookings. Check some of our SEO search success examples to see what we are doing for our clients. If you're ready to find out how we can improve your website's search engine ranking,

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Saskatchewan SEO

Because we are based in Saskatoon, we tend to acquire most of our clients from Saskatchewan and the neighbouring provinces of Alberta and Manitoba. But because of the nature of our work, with the ability to talk via phone, video conference, screen sharing, email, text, etc. we are able to provide SEO services virtually anywhere. In fact, Netnotic has Canadian customers from BC to Ontario and in the USA from Washington to Arizona, to South Carolina.