Digital Marketing Planing
Google Analytics
Data Driven Marketing
Digital marketing planning relies on data to prove or disprove a number of thoughts, ideas, and concepts. There is usually a cycle of idea generation followed by analysis, a cycle that can repeat itself numerous time to test out these potential marketing strategy elements. Digital marketing is also a part of it's own repeat cycle. Once you have your first marketing strategy in implementation, you should have a regular, periodic schedule of reviewing your results, comparing to expectations, and making adjustments. Think of this similar to way you would track hunting stand performance. Over the course of a season you have a plan to put the hunters in the best locations for success. Wildlife movement patterns change. If you track it, you have a better chance of seeing the changes and making adjustments to your plan.
Properly using, and understanding your website data can:
Google Analytics
How well do you understand your website traffic patterns? We love data. Piles and piles of numbers. Does that make us geeks? Yes, it does. But, we are the right kind of geeks, the kind that can help you improve your website performance by understanding your data. Understanding the data comes with decades of experience, knowing what to look for, knowing when it should lead to a change in your marketing methods. We know what to track and how to set up the tracking. We want to know not just the high level stuff, such as how many visitors is your website getting. We want to know where the traffic comes from and what are they doing, such as using your contact forms, emails, phone numbers, so we can do more of what works and fix what is not working.
Key areas of analysis include:
Making Better Decisions
Powerful Free Data
We believe Google Analytics is the most useful and powerful website reporting tool available. We like it because it’s free but we love it because it gives us powerful data to help improve website performance. We recommend all of our customer’s install the Google Analytics tracking code on their sites. The interface gives the ability for viewers and administrators to track and review website performance. Want Google analytics? It’s easy to install. Want help, send us an email or give us a call (see top of page).
In short, you’ll have all the information you need about your website, including:
Get a Free Website Technical Audit Report
Our free technical audit report will quickly give you insights into how well your website is operating. Technical errors can affect your search engine rankings.
If you have any questions?
Feel Free to Contact Us