Google Ads Management for Outfitters

Google Ads - Investing in Traffic

How Do Google Ads Work

The most common use of Google Ads is a format called Text Ads, ads that appear in the search results page when a user searches for a topic on Google.ca or Google.com. The search results page is the listing offered by a Google that they feel most closely matches the search intent and the ads that are shown along with the organic (non-ad) results are those that they feel best suit the search intent as well. Thus, the addition of search ads to the search results increases the number of options a user has to select the content best matched to their search. How this works for your outfitter business is that by advertising, you can immediately jump to the first page of the search results. While a good SEO program can bring you to the top of the search results, Google Ads is a fantastic strategy to get you there now, while your SEO program works it's way up.

Your ads may appear in a number of different ways on a number of different devices. When users perform a search query on Google, at the top of the listings, or the bottom, and sometimes on the right hand side, is where ads may appear. These are ads which are matched to the keywords of the search term. Let's say you are a whitetail hunting outfitter and you know your future clients will use search terms such as "best whitetail outfitter in Saskatchewan". With a Google Ads program. you have a competitive chance of being there right away.

Google also makes use of the Google Display Network which places ads on content relevant websites. These ads can take the format of image ads, including various sizes. When users click on the ads, they are taken to the page specified by the advertiser. A fee is charged to the advertiser by Google. The Pay-Per-Click model of advertising means that the advertiser is only charged when a user clicks on the ad. If the ad is only viewed, there is no charge to the advertiser. Thus, every dollar spent on advertising is spent driving traffic to your website. Not just taking up space on a website. Google Ads is truly a pay for performance system.

Google Ads are built to connect with customers when they are actively searching for what your business offers.

- NMI

Google Ads and Marketing Reach

Google helps you reach consumers in a relevant, accountable way. Reach the audiences that matter most to your business. More than 250 million people use the Internet in North America. Google's network reaches well over 90% of these potential customers. You can target potential customers by neighbourhood, city, state, or country. Google Ads are available in 38 different languages and 250 countries. The geo-targeting aspect of Google Ads is incredibly important. If you now that specific states are home to a higher than average number of your target market, let's say black bear hunters in Michigan and Texas, the Google Ads campaigns can be specifically tuned to these geographies.

Return on Investment (ROI)

More than any other form of advertising investment, Google Ads provides you performance date to measure and improve your return on investment. You will have immediate access to a range of helpful online tracking tools so you can understand what's working, what's not, and which adjustments you can make to maximize your investment. It costs nothing to develop Google Ads ads and there's no minimum spend. You only pay for clicks on your ads going to your site. You can adjust, pause, or stop your campaigns at any time. Ask us how we can kick start your lead generation campaign.

Google Ads Certified Professional

Galen Sonntag of Netnotic Marketing Inc. is a Google Certified Ads Professional (click to see certificate). This certification requires the completion of a rigorous process where competence in using and managing the Google Ads advertising program must be demonstrated, including passing their certification exams.

Google Ads Relevance

Ad campaigns are built to connect with consumers when it's relevant. Ads are shown to potential customers when they're actively searching for what businesses like yours have to offer. Your ads are being displayed when decisions are being made. Of consumers making $1000 plus purchase decisions, 89% have conducted online research prior to purchase. This is not passive social media traffic killing time to scroll through some content they have an interest. This is a group of hunters actively seeking their next hunting adventure, in your location.

Our Digital Marketing Packages

Check out our new Digital Marketing Packages offering a combination of local search optimization plus Digital Advertising using Google Ads and Facebook. These packages were developed for small and medium sizes businesses, like outfitters, to take advantage of the outstanding return on investment that digital marketing can provide. You may have heard of Google Ads, or you may have heard of Google AdWords. Google Ads is the new name for Google AdWords. So if you have heard of either and are looking for some help getting started, or help getting your campaigns running better, you are in the right place.

Hiring Netnotic Marketing for Account Management

Search engine marketing campaigns allow you to effectively target customers searching for products and services that you offer. But managing an online marketing campaign can require close attention and diligence. A qualified professional has experience and proficiency in creating Google Ads campaigns for businesses, so we can save you time and resources by managing your campaign for you.

If you have any Questions?

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Google Ads Management for Outfitters

Our outfitter clients have been benefiting from outsourcing their Google Ads management to Netnotic Marketing. While the majority of our clients are from Saskatchewan and the surrounding provinces, we are able to work with remote clients in virtually any location. Discussions via phone, video conference, screen sharing, email, and text result in being able to work with businesses anywhere.

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