Is that a bit of a provocative headline? Yes, I agree, Social Media is Evil is definitely something that will catch the ire of a few readers.
Is Social Media really evil? Depends on your definition. I had a customer utter the exact phrase recently, which was the catalyst for this article. His rationale, "I spend so much time on social media, asking customer questions, responding to requests, I can't get to the rest of my work". Hmmm..... is it a matter of priorities?
Seems to me customers and potential customers are the reasons that a company exists, and why we have Sales Teams and Marketing Departments.
If you define social media as a time sucker, as an inconvenience in your day, then yes, Social Media is Evil. If you reverse the thinking here and define social media as a chance to interact with your customer and prospects, those interested in your brand, then Social Media is a channel to market, an opportunity to share, to learn and to nurture your market.
What do you choose to do with Social Media?
Is Social Media really evil? Depends on your definition. I had a customer utter the exact phrase recently, which was the catalyst for this article. His rationale, "I spend so much time on social media, asking customer questions, responding to requests, I can't get to the rest of my work". Hmmm..... is it a matter of priorities?
Seems to me customers and potential customers are the reasons that a company exists, and why we have Sales Teams and Marketing Departments.
If you define social media as a time sucker, as an inconvenience in your day, then yes, Social Media is Evil. If you reverse the thinking here and define social media as a chance to interact with your customer and prospects, those interested in your brand, then Social Media is a channel to market, an opportunity to share, to learn and to nurture your market.
What do you choose to do with Social Media?