Mobile Best Practice - Content
The Mobile Web is different than the desk top web. Your users expectations are different, primarily based on two factors, they have a smaller device to view your content and they likely have a different informational need. If you are a retail location, or an office location, you need to satisfy their primary information needs quickly and easily to make their mobile web experience a satisfying one.
One suggestion that most mobile web best practices include is to include your address and phone number on the mobile home page. These are the two most common pieces of information users seek as they are on the move. Help them find you and help them contact you.
Remember, the mobile is not your complete website, squished. It is a different user in a different setting so deliver the appropriate content in the appropriate way.