Spring Clean Your Web Site
Spring must be here. The Canada geese are returning in flocks of 20 to 30 birds and I am starting to bump into my neighbors again as we spend a bit more time outdoors. The quick wave when passing by in our cocoon vehicles is passing and the brooms are coming out to sweep out the dust, dirt, salt and muck of the winter.
It's time to do the same for your website. If your website sits, static, for an extended period of time, your content becomes stale in the eyes of search engines. Simply put, Google likes existing websites to update their content on a regular basis. While you are at it, make a list of what is outdated on your website and what new information is missing. Browse through your pages with the intent of replacing 25% of your old content with new content.
It is spring, a time for growth and a time of renewal. Take your spring cleaning to the web and blow the dust off. Your return visitors will thank you.