Google has created a temporary opportunity for AdWords advertisers to have a competitive advantage by switching to their new Expanded Text Ad Format. The new ad format results in a physically bigger ad, occupying a greater share of the search results real estate. A larger ad is more noticeable and leads to higher click through rates. I say this from experience, having implemented them with ALL of my AdWords clients.
What are expanded text ads?Going from the standard text ad format to the new Expanded Text Ad Format gives you more text to work with, more than the previous standard text ads in a few important ways. The important differences are:
- Two 30 character headline fields
- An 80 character description field
- Using your final URL's domain as the display URL
- Two path fields that can be used in the display URL