More Traffic or More Value
Should your digital marketing efforts focus on driving more traffic to your page? Let's say your website is a
big pile of crap and you have a very high bounce rate combined with a very low conversion ratio. Bringing more traffic to a pile of crap will most likely not change things in your favor very much.
Changing your pile of crap into a source of valuable content may have two beneficial results. The first is likely to be a better rate of conversions. The second is a by-product of the first, better content (better value) will improve your search engine positioning and bring you more traffic.
Higher conversion ratio * higher traffic = higher ROI.
Build value first, not traffic. Value attracts the quality of traffic you want and leads to more successful digital marketing.
See our E-booklet 5 Magical Steps to Grow Your Website Traffic
for tips on how to create Value and attract traffic.