Google Ads - Investing in Traffic
How Does Google Ads Work
Your ads may appear in a number of different ways on a number of different devices. When users perform a search query on Google, at the top of the listings, or the bottom, and sometimes on the right hand side, is where 1 to several ads may appear. These are ads which are matched to the keywords of the search term. Google also makes use of the Google Display Network which places ads on content relevant websites. These ads can take the format of image ads, including various sizes. When users click on the ads, they are taken to the page specified by the advertiser. A fee is charged to the advertiser by Google. The Pay-Per-Click model of advertising means that the advertiser is only charged when a user clicks on the ad. If the ad is only viewed there is no charge to the advertiser. Thus, every dollar spent on advertising is spent driving traffic to your website. Not just taking up space on a website. Google Ads is truly a pay for performance system.
Google Ads are built to connect with customers when they are actively searching for what your business offers.
Google Ads and Marketing Reach
Return on Investment (ROI)
Google Ads Certified Professional
Galen Sonntag of Netnotic Marketing Inc. is a Google Certified Ads Professional (click to see certificate). This certification requires the completion of a rigorous process where competence in using and managing the Google Ads advertising program must be demonstrated, including passing several exams.
Google Ads Relevance
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