Digital Marketing Planing
Data Driven Marketing
Digital marketing planning relies on data to prove or disprove a number of thoughts, ideas, and concepts. There is usually a cycle of idea generation followed by analysis, a cycle that can repeat itself numerous time to test out these potential marketing strategy elements. Digital marketing is also a part of it's own repeat cycle. Once you have your first marketing strategy in implementation, you should have a regular, periodic schedule of reviewing your results, comparing to expectations, and making adjustments.
Properly using, and understanding your website data can:
How well do you understand your website traffic patterns? We love data. Piles and piles of numbers. Does that make us geeks? Yes, it does. But, we are the right kind of geeks, the kind that can help you improve your website performance by understanding your data.
Key areas of analysis include:
Making Better Decisions
Powerful Free Data
We believe Google Analytics is the most useful and powerful website reporting tool available. We like it because it’s free but we love it because it gives us powerful data to help improve website performance. We recommend all of our customer’s install the Google Analytics tracking code on their sites. The interface gives the ability for viewers and administrators to track and review website performance. Want Google analytics? It’s easy to install. Want help, send us an email or give us a call (see top of page).
In short, you’ll have all the information you need about your website, including: