Digital Marketing Strategy for Chaparral Hunting Adventures
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We are now in month 2 of developing and implementing a Digital Marketing Strategy for Chaparral Hunting Adventures. Like many Saskatchewan outfitters, Chaparral is facing the downturn in business due to border closures resulting from Covid-19.  A heavy reliance on hunters from south of the border has meant the normally full hunting camp has been extremely quiet.  But rather than sit and wait for the pandemic to end, they have decided to aggressively upgrade their digital marketing tools and have contracted Netnotic to work on their website Search Engine Optimization, building Google Ads and Facebook Ads campaigns, and add the ability to validate their marketing campaigns by adding conversion tracking to their Google Analytics. 

After a quick review prior to the quote and contract, we recommended that they do not need to make major design modifications to their website as it already had a strong visual appeal.  Rather we dug into the technical aspects of the site behind the scenes and we have worked with the client to make a number of modifications.  We have seen an upward trend beginning already with search visibility improvements and organic traffic growth headed in the right direction. 

The best thing about being a streamer is that there is nowhere to hide and any challenges need to be faced head-on due to the audience always being in communication. For one thing, there’s still tons of value to be found when investing in casino stocks. First of all, I gave it one additional point for its promotions which, though not that numerous, are quite interesting and easy to participate in The casino's 47-room and suites hotel is next to Saint Croix State Park and includes a deluxe indoor pool, sauna, Jacuzzi, arcade and fitness center.

We still have a ways to go in implementing our Digital Marketing Strategy with this client but we are off to a good start and headed in the right direction.
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