Scott Lake Lodge Digital Marketing Plan
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Following our annual presentation to the Saskatchewan Commission of Professional Outfitters annual convention (we were asked to return again in 2019).  We have been working with the SCPO already for just under a year, assisting with SEO, digital marketing strategy, and implementing a new Google Ads campaign.  A number of member outfitter members where looking for a local source for their marketing support.  The added bonus is I am an avid outdoorsman and in fact worked in the industry as a lead guide at a waterfowl hunting camp. So as a result, we met with Scott Lake Lodge and discussed a wide variety of digital marketing topics.  Looking at their site statistics, we discovered that they had decent organic traffic volumes but that they were not getting the commitment form the traffic they were hoping for.  In our digital marketing world we refer to those commitments as conversions.  A little more digging and we realized that while traffic volume was decent, the traffic (based on search terms we mined from Google Analytics) was not really properly aligned with their luxury fishing lodge offering.  So set out on a multi-pronged digital marketing plan to revamp the SEO optimization of their website for long-term traffic acquisition, a Google Ads campaign to immediately drive targeted traffic to the site, and a plan of content development.  This plan was more in tune with their high end offering and put the wheels in motion when before the marketing activities where ad hoc and as they were able to get to them. Update (2021): We are now entering our third year of working with this client as their results continue to climb despite a challenging industry environment.
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